Pride in Every Stitch

Print, Event Concept, Copywriting

Concept development and leaflet design for Sanyo’s two-week long popup shop of 100 nencoat at Isetan Mens Shinjuku flagship store.

The event featured a limited edition embroided 100 nencoat and artwork by artist Ryo Matsuka who uses embroidery as a tool for painting. The title Pride in Every Stitch comes from the shared passion and pride in every stitch made by the artist and the artisan craftsmen at Sanyo’s sewing factory beyond the boundary of two different disciplines, Art and Fashion.

Spatial design: gift_, Strategy & Production: Gas As Interface